Services
Every Service We Offer Is a Component of One Bigger System
Pick the modules you need now and add the rest as your team grows — each piece integrates cleanly with the others.
What a Content Factory Setup Actually Delivers
Concrete artifacts, not advisory decks — every engagement ends with something your team can run.
A Workshop of Brooklyn content factory setup is a configured, documented, and tested production system for your editorial team. At the end of a standard eight-week engagement, you receive: a 90-day editorial calendar with topics, formats, and owners; a fully documented brief-to-publish workflow mapped in your existing project management tool (Notion, Asana, or ClickUp); a brand voice and style guide tailored to your audience; a writer and editor onboarding pack; and a performance dashboard built in Looker Studio or Google Sheets tracking publish velocity, traffic by content type, and conversion contribution. We work primarily with HubSpot, WordPress, and Webflow CMSs, and we integrate Slack notifications at every workflow stage so your team knows what needs attention without checking a separate tool.
Service Modules in Detail
Each module can be engaged standalone or as part of a full factory setup.
Content Operations Audit
A two-week diagnostic of your current content motion. We interview key stakeholders, map every handoff, identify bottlenecks, and score your workflow against our 42-point content operations framework. You receive a written audit report with prioritised recommendations and a remediation roadmap — whether you hire us to build it or handle it in-house.
Editorial Calendar Design
We produce a populated, 90-day editorial calendar that names every piece, assigns a format and channel, specifies the target keyword cluster, and assigns ownership. The calendar lives inside your project management tool and links directly to your brief templates, so writers can start work from the calendar row without any separate briefing meeting.
Publishing Workflow Build
We map and automate your brief-to-publish workflow inside Notion, Asana, or ClickUp — whichever your team already uses. Every stage has a defined owner, a clear done-state, and an automated Slack or email notification so handoffs are never silent. We also build a revision-tracking convention that eliminates the “final_v3_REAL.docx” problem permanently.
Brand Voice & Style Guide
A practical, example-heavy style guide covering tone of voice, sentence structure preferences, formatting rules, on-brand metaphor clusters, and a 200-entry approved/avoid vocabulary list. Produced as a shareable Notion page and a PDF download so new freelancers can onboard themselves in under an hour.
Team Onboarding Programme
Three live sessions (two hours each) for your writers, editors, and content managers, followed by a self-paced onboarding module in your LMS or Notion. We cover the new workflow, the style guide, the brief template, and the metrics dashboard. Every session is recorded and archived so future hires complete the same onboarding without burdening your team.
Performance Analytics Dashboard
A Looker Studio dashboard connected to your GA4, Search Console, and CRM data, tracking publish velocity, organic sessions per content type, keyword ranking movement, and content-attributed pipeline value. Comes with a monthly reporting template your team fills in ten minutes, and a quarterly review checklist to keep the system calibrated over time.
“The publishing workflow build was the single most valuable thing we did in 2023. We had three writers, an editor, and a content manager all stepping on each other's toes inside a shared Google Drive. Workshop of Brooklyn moved us onto Notion in two weeks, built all the automations, and ran the training. Six months on, our average time from brief to publish has dropped from nineteen days to six.”
Ciarán Doyle, Content Director, Hazel & Peat Media, Belfast
Common Questions About Content Factory Setup
Straight answers to the things clients ask before signing.
How long does a full factory setup take?
A standard full engagement runs eight weeks from kick-off to handover. This includes the initial audit, strategy workshops, workflow build, style guide production, and two rounds of team onboarding sessions. If you need only one or two modules, timelines are proportionally shorter — an audit alone, for instance, is completed within two weeks.
Do we need to switch tools to work with you?
No. We design around the tools your team already uses. We support Notion, Asana, ClickUp, Trello, Monday, HubSpot, WordPress, and Webflow natively. If you are using something else, we assess it during the audit and let you know if any tooling change is genuinely warranted — we will never recommend a switch for its own sake.
What team size does this work best for?
Our setups are most commonly implemented for content teams of two to fifteen people. Smaller teams (one or two people) benefit most from the editorial calendar and pipeline design modules. Larger teams of ten or more often require the full factory setup plus a custom governance layer — which we scope during the audit phase.
Will we be dependent on Workshop of Brooklyn to maintain the system?
No — independence is the goal. Every system we build is documented in plain language and trained into your team before we leave. Most clients run their content factory without any ongoing involvement from us. We do offer an optional quarterly calibration retainer for teams who want a second pair of eyes on the numbers, but it is never a requirement.
Do you work with agencies or only in-house teams?
Both. Roughly a third of our clients are content agencies looking to standardise their own delivery processes; two thirds are in-house teams at B2B software, professional services, and media companies. The core methodology is identical — we adjust the governance structures and approval flows to match the client relationship model.
Not Sure Which Modules You Need?
Start with a no-obligation audit call — thirty minutes and we will tell you honestly where your biggest bottleneck is.